Product Engineering
Software Product Discovery Services
Our experts define the optimal scope of your solution to ensure its success. Our product discovery process is guided by the aligned objectives of key business stakeholders, comprehensive user journey mapping, and in-depth market research.
WHAT WE DO
Challenges We Solve
Startup Product Discovery
Transform your idea into a tangible product concept.
Through in-depth research and strategic planning, we shape your vision into a feasible software product that targets the right audience at the right time, minimizing risks.
Business Growth Opportunities
Discover new paths for business expansion.
Our discovery process analyzes market trends, competition, and customer needs to guide your business toward new growth areas with reduced risk, ensuring a clear path forward.
New Product Development within Ecosystems
Align new product ideas with your existing business systems.
We ensure seamless integration of your new product within the current ecosystem, providing a clear roadmap that aligns with your goals and maximizes value.
Product Reengineering
Revamp your existing product for today’s market.
We identify critical areas for improvement through customer feedback, market analysis, and industry trends to help you reengineer your software product and keep it relevant.
How we do it
Addo’s Business Application Services Playbook
Product discovery process Together, we'll progress through key phases to shape your product:
1. Business environment evaluation
Defining the product’s business goals, objectives, and industry context.
2. Market research & user profiling
Analyzing the market and competitors, profiling target users.
3. Product ideation & scope
Ideating solutions, defining scope and limitations.
4. Technical vision
Prioritizing non-functional requirements and solution architecture creation.
5. Product visualization
Crafting information architecture, user flows diagrams and wireframes.
6. Deliverables and approval
Finalizing and presenting documentation, key findings and artifacts to Client for approval.
What we offer
Areas of Expertise
Develop a Product from Scratch
At Addo AI, we enable you to gain deep insights into your upcoming project. Our team works closely with you to align your business goals with user needs, assess risks, and create optimal user experiences. This holistic approach ensures that your new product is well-structured from ideation to execution, optimizing for both functionality and market fit.
Examine Your Software
Engage in thorough product discovery to assess your current software for outdated elements and inefficiencies. We help you strategize necessary improvements, ensuring that your system is modernized for optimal outcomes. Our experts help you recognize the full potential of upgrading or overhauling your existing technology.
Perform Tech Assessment
Our product discovery service includes an independent, comprehensive audit of your technology stack. We assess system architecture, scalability, and potential areas for modernization, ensuring your technical foundation supports future growth and is aligned with industry standards.
Extend Your Current System
Rather than building from scratch, we offer services to extend and enhance your current system. We integrate cutting-edge technologies with legacy systems to improve performance, add new functionalities, and future-proof your solutions while minimizing disruption.
Market & Competitor Analysis
We provide in-depth market and competitor analysis during the product discovery phase. This service enables you to identify market gaps, understand competitor strategies, and position your product uniquely to meet user needs and outperform competitors.
Prototype & MVP Development
Before full-scale development, we help you create a prototype or Minimum Viable Product (MVP) to test with real users. This allows you to validate key assumptions, gather user feedback, and make informed decisions for refining your product, reducing the risk of costly changes later.
Key Benefits
Advantages of Having a Coherent Product Discovery Process for Your Organization
Opt for Safety
The software discovery process facilitates the early resolution and detection of issues related to different project requirements and constraints. This proactive approach prevents unforeseen challenges and delays, enhancing the likelihood of project success.
Risk Management
Engaging in the discovery phase allows the early identification and resolution of issues by conducting a thorough analysis of project constraints, requirements, and potential risks. Our experts explore hypotheses to help overcome potential pitfalls, ensuring that risks are mitigated before they escalate.
Empower Your Choices
A structured discovery phase empowers decision-makers with valuable insights, allowing them to make informed choices about the product’s features, design, and roadmap. By exploring different possibilities early on, your organization can adopt the best strategy for maximizing the product’s market fit.
Well-Defined Strategy
Product discovery lays the foundation for a clear and well-defined strategy. By understanding user needs, market demands, and technical constraints, you can create a roadmap that aligns with business objectives, ensuring that every decision made is intentional and goal oriented.
Avoid Costly Mistakes
By thoroughly analyzing the product’s scope, potential risks, and challenges during the discovery phase, you minimize the chances of costly mistakes later in the development cycle. Early identification of potential issues ensures that resources are allocated effectively, and project timelines are met without unnecessary setbacks.
Exceptional User Experience
Product discovery focuses on understanding the end-users and their needs. By integrating user feedback and conducting thorough market research, your organization can design a product that resonates with its target audience, providing an exceptional user experience that drives customer satisfaction and retention.


































